our plan
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SELLING YOUR HOME with THE BROKERAGE
Selling a home in today's market can be a highly stressful and time-consuming process, which is why choosing the right real estate partner to prepare advise, prepare, market, negotiate, and close has never been more important. That is why our BROKERAGE has created and proven a unique approach to make the home selling process easy for our clients. One of our team's key points of difference, and one that our clients find great value in is our "hand us the keys and walk away" approach. We will assist you in determining the proper preparation plan for your home and provide listing management coordination support to ensure all improvements done to your home are completed in a timely manner with quality craftsmanship and required documentation.
Our specialized professionals will use their expertise to prepare your home for market, and work closely with you to ensure as little inconvenience as possible. Our vendors are licensed and insured, so you can rest assured that work is done to standard.
Our number one priority is to market your property with the most visibility, utilizing a comprehensive and holistic marketing approach that drives optimal results. Your property will receive the attention it deserves through stunning visuals, photography and cutting edge video. Combined with compelling story-telling, your property will be strategically positioned for success through targeted and meaningful print, email online marketing, social media, private showings, open houses and events
step ONE
Initial Phone Call
The initial phone call is typically 30 minutes. This helps us understand your real
estate needs and make sure we are the best fit for your timeline and expectations.
Meet At Your Home or Virtual Conservation
We like to meet in person with you at your home when appropriate. Or we have the capability to do a virtual walk thru of your home as well. It is only by walking through the property that we can offer the best recommendations for you. Some items we like to discuss with our sellers include:
- Your timeline to sell
- Your desired outcome
- The current market
- We discuss competing homes for sale
- Create a plan of action based on our conversation, to best meet your goals
- Your property valuation
step two
Prepare your home for sale
Our listing team is ready to assist with preparing your home for sale.
Depending on the amount of work needed, we typically are able to prep your home for sale in 2-3 weeks. One of our team's key points of difference is that we help coordinate all of the work with the vendors of your choice or per our recommendation, and can select all of the colors, finishings, etc, We are your project coordinators to complete the job.
Our clients find great value in our "hand us the keys and walk away" approach.
Some of our listing team responsibilities include:
- Discuss a budget for you
- We look at your homes price position "as is" and "as staged"
- Meet with vendors/contractors for bids & quotes.
- Collect all bids for your review and approval
- Create a listing prep calendar so you know what is happening at all times
- Coordinate the work being completed. Daily updates are provided, so you stay informed about the progress
- Ensure the home is ready to go to market on time
- Bring out the best in your home to get you the most money!
Disclosures
Florida law requires sellers and their Realtors to disclose material information to the buyer. Failure to do so could create significant liability to the seller. Our team will sit with you and review all disclosures to ensure they are properly completed.
step three
Introducing Your Home To The Market
Your home deserves a proper introduction to the market, and our team will develop a strategic and effective go-to market plan specific to your property to ensure it receives the most effective exposure and qualified buyers through the door.
Integrated Marketing Approach
Our marketing plan includes:
- Stunning professional photography, videography, Floor plans
- Virtual Marketing | Private Hosted Events (as allowed)
- Unique custom website to showcase your house.
- Multi-List - The multi-listing service (MLS) is the most comprehensive source of up-to-the-minute local real estate information. The general public does not have access to the MLS. Only a Realtor professional is able to access the MLS.
- Captivating print materials:
+Flyers
+Brochures
+Vision Boards
+All materials have virtual version capabilities
- Customer property website with unique URL
- Virtual Tours
- Automated marketing & social media advertising
step four
Showing the Property
We show the property through syndicated websites like Realtor.com, Trulia, Zillow and Hotpads. We also hold Open Houses, Brokers Preview, and private showings.
All of our team members are well informed of the home, and will speak intelligently on the highlights and features to incite interest and enthusiasm for the property.
If for any reason, a prospective buyer's Realtor is not able to show the home, we will gladly show your house on their behalf.
Keeping You Informed Along the Way
Throughout the home preparation and selling phases, we keep you well informed of our all of our marketing efforts, buyer activity, market activity (when properties in the neighborhood have sold), disclosure requests, and the number of potential offers.
step fIVE
Offer Review Process
It is typical, in our market, to have a time & date of acceptance. The offer & terms are outlined for you. We walk through the offer with you and explain each clause so that you understand what the transaction looks like along the way. Our goals are your goals and we want you to be happy with the outcome.
Escrow
Escrow is the period from when the offer is accepted and negotiations are complete until the transaction closes.
Important Timelines:
- Buyer's deposit has been received by the title agency
- Buyer's loan application has been made
- Buyer has requested and paid for the real estate appraisal
- Contingency period has expired.
- Bank provides loan commitment
- Closing Disclosure has been received
- Closing Day
Your funds are received! Keys are transferred